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Pay to play
The MusicTank report suggests that “Streaming or downloading 12 tracks, without compression, just 27 times by one user would, in energy terms, equate to the production and shipping of one physical 12-track CD album".
The report's author Dagfin Bach suggests that with global data traffic forecast to hit 1 yottabyte (we had to look it up too…it's a LOT) by 2027 the infrastructure could require as much as 20 per cent of the planet’s 2010 electricity consumption to support it.
Source: Paid Content ![]()






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